Willow Printing Group
HOME  mnot2 CLIENT LOGINS  mnot2 CONTACT  mnot2 EMPLOYMENT  mnot2 LINKS  mnot2 GUIDED TOUR mnot2
hads
Willow Printing Group
providing the highest quality print to clients across North America for 60 years
dots
ABOUT
dots
SOLUTIONS
dots
RESOURCE CENTRE  mdot2
dots
TESTIMONIALS
dots
GIVING BACK
dots
color bar
button
arrow
arrow
arrow
arrow
arrow
arrow
arrow
arrow
arrow
arrow

           

 
Willow Printing Group
6Disruption for Positive Change
Disruption for Positive Change
Companies passionately talk about how they need disruptors on their team, and encourage others to challenge how things are done.
READ MORE
6Case Study: Personalize Your Conference
Case Study: Personalize Your Conference
1:1 personalization is a lot more than names. Here is an example of what you can do.
READ THE CASE STUDY
6connect Vol. 3 #5 Sept./Oct. 2016
connect Vol. 3 #5 Sept./Oct. 2016
Out of Sight, Out of Mind; Blending Data; Personalized Content
DOWNLOAD PDF



 Willow Printing Group Resource Centre

Basics: RFQs/POs/File Prep/PDFs/FTP
l
Packaging with InDesign. If you use InDesign, here are step-by-step instructions on packaging your job files.
Getting Word Documents to Print Correctly Is As Easy As 1-2-3. If you use MS Word, saving your job so it prints successfully is as easy as 1-2-3.
How Many Pages Is My Project? When describing your project to us for quotation purposes, it is important that we're both on the same page in terms of pages.
l
l
The Ultimate Envelope Guide. Find specifications on over 100 sizes in 12 categories, with a downloadable die file available for each envelope.
iPhones, Androids and Print Production. It may be tempting to edit and send us a file from your smart phone or approve a proof from your iPad. We find the technology is not quite ready.
5 Common PDF Problems. Want to know the five most common PDF problems? We list them here.
l
l
Infographic: A Smooth Order in Four Easy Steps. Follow these four steps when placing an order with us from a quote we've supplied.
Production-Ready PDFs. For smaller jobs, the traditional rules of PDFs do not apply. Learn the rules, and see six examples of proper, and improper, PDFs!
PDFs: Proofing Glitch, Easy Fix. If you use Acrobat to proof your print job, make sure your screen settings are correct in Acrobat. Here's how.
l
l
Job Release Guidelines. Some tips on sending us your files.
Understanding FTP. Here's a basic overview of FTP. Call us if you need to send us large sets of files.

Beyond Print and connect magazines
l
connect Vol. 3 #5 Sept./Oct. 2016. Out of Sight, Out of Mind; Blending Data; Personalized Content
connect Vol. 3 #4 July/August 2016. Home Grown; How Marketing Vehicles Work; Why Your Story Matters; Leverage Your Content Marketing
connect Vol. 3 #3 May/June 2016. Stoking Creativity, Fall of the Story, Mercedes-Benz, Building the Perfect Brand
l
l
connect Volume 3 Issue 2 March/April 2016. Drilling down: market research in the modern landscape, Robyn Frey on design trends
connect Volume 3 Issue 1 Jan./Feb. 2016. Paradigm Shift, Trending with James Pooley, Eye on Real Content
connect Volume 2 Issue 6 Nov./Dec. 2015. Never Grow Up; The Cause; Trending with Friederichsen; Content Gains Steam.
l
l
connect Volume 2 Issue 5 Sept./Oct. 2015. Back in the Saddle; Impact; Trending with Ray Makela; Social Media Conundrum
connect Volume 2 Issue 4 July/Aug. 2015. The Connection Mindset; Re-branding; Marketing Guru Michael Klynstra; Data You Say?
connect Volume 2 Issue 3 May/June 2015. Underdogs: How our weaknesses become our strengths; Marketing 2020; Secrets of Branding; Five inbound marketing tactics that work
l
l
connect Volume 2 Issue 2 March/April 2015. Corporate jungle: How to truly make your brand stand out; Trending with branding expert Rodger Roeser.
connect Volume 2 Issue 1 Jan./Feb. 2015. 7 Deadly Sins of Marketing; Technologically Yours, Social Change Agent, How Do You Do SEO?
connect Volume 1 Issue 5 Nov./Dec. 2014. The era of marketing ROI, Retargeting, Boosting conversion rates
l
l
connect Volume 1 Issue 4 Sept./Oct. 2014. Inside this issue: Tuning in, Marketing Automation, Intimacy of Print
connect Volume 1 Issue 3 July/August 2014. Inside this issue: Hyper Local; Best Social Sites; The Power of a Question
connect Volume 1 Issue 2 May/June 2014. Inside this issue: Why sending customers to your website matters; Making data sing; Romancing your brand.
l
l
connect Volume 1 Issue 1 March/April 2014. Siloing: How to identify the walls, and then break them down.
Beyond Print Volume 4 Issue 3. Jeff Ekstein Takes the PIA Helm, Landing Pages, Social Spam
Beyond Print Volume 4 Issue 2. Subject Line Research, Gender Versioning, Style Guide
l
l
Willow File Prep Checklist. Download the PDF version of our file prep checklist to print and reference.
Beyond Print Volume 4 Issue 1. War on Spam; Postage Audits; Personalize Your Conference; Willow Honoured
Beyond Print Volume 3 Issue 2. Visualize Varnish, Duotones, Crossover Chaos, Printing Pitfalls.
l
l
Beyond Print Volume 3 Issue 1. Does Direct Mail Still Work?; Using Tech to Tip the Scales; Addressed Admail; Let’s Talk Type
Beyond Print Volume 1 Issue 1. How to Research; When to Research; Practice What We Preach; From the Willow Tree
Beyond Print Volume 1 Issue 2. Creating a Marketing or Promotional Plan; Variable Postcards; Hitting the Mark
l
l
Beyond Print Volume 1 Issue 3. Content Is King; What You Need to Know; Customer Touchpoints; Green Talk
Beyond Print Volume 2 Issue 1. Print Ain't Dead; Integrated Marketing; Is Your Marketing Up to Code?
Beyond Print Volume 3 Issue 3. In this issue: Postage Costs; Eggcorns; QR Creative; CEO's New Gig

Communications
l
Take the Printing Terms Quiz. Our printing terms quiz is a test of 20 questions. See how many you can get right!
Infographic: Missing Mystery. How much we use technology and why powering down can lead to deeper connections.
The Kingdom of Content. Content is King, but distribution is Queen. Stats and tips on how to improve your content distribution strategy.
l
l
Impact: Going Deeper Than Data. Create personalized, engaging messaging for increased relevance and effectiveness.
Thank You! Just so that it's said, we would like to thank all of our customers, and wish everyone a safe, prosperous and happy New Year.

Creative
l
The Story Behind the 2016 Olympic Logo. A Brazilian design firm bested 138 other creative firms to win the Olympic Committee contract.
Six Cutting Edge Logo/Identity Design Trends. Check out these six logo trends, from flat designs to monolines, for cutting edge identity design.
Type Terms, Tips and Tweaks. Kerning vs. tracking. Descenders, ascenders and baselines. Sixteen type classifications. Master this and be a type guru!
l
l
The Ultimate CMYK Duotone Guide. We selected 25 portraits and applied different CMYK duotone to each image. You can even download the curves we used.
Pocket Folder Inspiration. Explore some great pocket folder links, each with free die outlines available for download.
Setting Up Folders in InDesign and Quark. Setting up jobs that require die cuts such as folders and packaging is easy if you follow these simple guidelines.
l
l
Where Have All the Icons Gone? An in-depth look at what goes into the making of an iconic brand in today's marketing landscape.
Envato Market: A Creative Resource Like No Other. Envato features over 4.5 million digital products created by designers, developers, photographers, illustrators and producers.
28 Design Terms Every Marketer Should Know. Check out this great infographic of 28 design terms that every marketer should know.
l
l
12 Easy-to-Understand Examples of How Posters Work. Review 12 posters from the Cooper Hewitt/Smithsonian Museum exhibit How Posters Work and see an example of each.
Mark This: 15 Current Logo Design Trends from Logo Lounge. Lines! Curves! Colours! Shade! We feature 15 trends and 60 logos from the 2015 LogoLounge Trend Report.
Animations Show the Evolution of the Logos of 12 Great Companies. Zing Ecommerce created these awesome gifs that tell the story of famous company logos throughout their history.
l
l
What Counts. Scientific research defies long held corporate beliefs regarding the effect of rewards on creativity and performance.
Pantone and the Value of Great Identity Design. A brand so strong its target audience pays a premium to see it on a mug? Impossible? Not for Pantone.
Fonts: Facial Recognition. MyFonts.com has this cool feature where you can upload an image of type and it will tell you the name of the typeface. Does it really work? We tested it with 40 randomly selected fonts to find out.
l
l
Creating Logos and Other Design Marks. If you are considering a new or redesigned logo and/or corporate identity, here are some ideas to keep in mind.
Innovative Image Fonts. These wild fonts look like images and speak as a typographic metaphor like no other typefaces can.
The Ultimate Resource List. We've compiled hundreds of resources that are industry specific. A fantastic resource.
l
l
Cost Savings Checklist. Check out our cost savings checklist to keep your marketing costs down.
Font Files and Formats. Postscript! TrueType! OpenType! Learn all about these font formats and much, much more!
Psychology-Based Colour Palettes. For a wacky take on colour, visit this site that purports to use pyschology to build your colour palette.

Digital Printing
l
Case Study: Personalize Your Conference. 1:1 personalization is a lot more than names. Here is an example of what you can do.
Digital Printing Data Strategies. If you are looking for a practical guide to what's possible with variable data, here it is.
Digital Printing Production Tips. Review our quick list of considerations when you plan to print your project digitally.
l
l
On Demand, Jim Rockford Style. Digital printing used to be hard. Now it's much easier. See just how hard with these two examples from history.
Digital Printing: Folding Improvements. We have a new secret weapon when it comes to digital folders, brochures, etc. It's new equipment and a process that won't result in cracked ink along the fold. It really is a huge improvement.
Conditional Logic and Variable Data. Writing a letter can be as tricky as writing computer code! Here's why.

Direct Mail
l
Postcards...5 Tips for Better Results. A simple checklist to make sure you are getting the best results from your postcard mailings.
Niches: Big Data Comes to Print List Sourcing. Niches is a proprietary segmentation tool that uses demographic elements to group a household into one of 26 specific clusters.
Powerful List Profiling Solution for Direct Marketers. Now there's an easy-to-use tool to statistically profile your best B2B or B2C customers.
l
l
After 5 Year Hiatus, JCPenney Again to Mail Catalog. The retailer discontinued its iconic Big Book in 2009. Here's why they've decided they need a catalog after all.
Seven Tips to Direct Mail Design. Creative plays a big role in the effectiveness of your mailer.
Design with Mail in Mind. Here are some strategies to keep costs down when designing direct mail.
l
l
List Acquisition. Read all about list acquisition, consumer and business lists, and the secret sauce of great campaigns.
Photoshop Variables Tutorial. Want to create variable image objects using Photoshop? Here's how.
Four Subject + Headline Strategies to Get More Opens. An email has a subject, a direct mail piece has a headline, but really they function the same: Open it and read on! Here are four strategies to get more readers to do just that.
l
l
Postcard + Newsletter = Perfect Match? The postcard newsletter is a great concept, allowing you to provide valuable information in a condensed format that is more likely to get read.
Postcards Outside the Box. These postcard design tips focus on print options that add value by increasing response rate.
We Do Direct Mail! When it comes to direct mail, we've got all the services you need under one roof. Your campaign will proceed smoothly and effectively.
l
l
Five Ways to Improve Your Postcards. The postcard is simple, cost-effective and can deliver results. To get the best response from yours, keep these five tips in mind.
17 Ways to Increase Response Rates. With successful direct response campaigns, three critical elements converge to entice your readers to take action. Those three elements are the list, the offer and the creative.
Newsletters... Reeling in the Readers. Identify the eight type of stories that get the best readership, design strategies and much more.
l
l
Using Print to Build Your Email List. Would you like to see your email newsletter list grow more quickly? Here's how you can build your email list using print.
Most Important Landing Page Feature. What is the single most important feature of any landing page? It's the laser focus on getting the reader to take the next step in your marketing effort.
Direct Mail Delivers Best B-to-C ROI. Target Marketing Magazine readers indicated B-to-B delivers the best ROI for B-to-C among all types of approaches.

Environment
l
Recycling Calculator: Environmental Impact. Review the details as to the impact of your recycled stock choices.
Apple and The Conservation Fund Partner for U.S. Working Forests. Apple promotes sustainable forestry via its partnership with The Conservation Fund to protect working forests in Maine and North Carolina.
Print Sustainability by the Numbers. Get the real story on environmental sustainability.
l
l
Eco-Friendly Brainstorm. Looking for ways to become an even greener mailer? Check out these suggestions.
Green Your Mind. The Rest Will Follow. Switch your bulbs, why choose the tap tap and other tips on how a little green can make a big difference.
Video: Is Print Dead? We found this video that does a great job communicating the benefits of print from both effectiveness and environmental points of view.
l
l
Going Green. Get the skinny on reducing your carbon footprint.

Images and Colour
l
Take the Colour IQ Test. How well do you see colours? This unique test gives you a grade beyond pass or fail.
RGB To CMYK... What You Need to Know. For a quick but thorough review of colour theory and how it applies to creative, production and printing, look no further than this article.
Pantone Colour of the Year 2016. Pantone named its 2016 Colour of the Year, a pink-and-blue mash-up called Rose Quartz and Serenity Blue.
l
l
Pixabay: 520,000 Free Images. Here's a free stock image resource for you to check out to keep your image costs down.
Amazing 100-year-old Images from the Ill-Fated Endurance Voyage to Antarctica. These early colour photographs of Antarctica were taken by Frank Hurley in 1915 at the age of 30.
Meet the Artist Behind 2 Iconic Illustrations from The Paris Attacks. Jean Jullien is the 32-year-old French graphic designer who created two iconic images that have been shared millions of times.
l
l
Eight Great, Really Free Stock Image Websites. We set out this month to find really great, truly free (even for commercial use) stock photo web sites.
Search Images by Colour with Tineye MulticolourEngine. This cool tool from Idée Labs searches 20 million Flickr Creative Commons images by colour and tags.
Big Price Increase at istockphoto.com. istockphoto.com, a stock photo service of Getty Images, has altered its pricing in a way that significantly raised its prices.
l
l
Image Scaling Limitations. How much can you scale an original photograph? This article provides the answers.
Stock Photo Demand Letters. How you can avoid getting a stock agency demand letter for copyright infringement.
Key Concepts: Photography Basics. Learn about f-stop, ISO and other key concepts with sample images referenced.
l
l
Improving Web JPGs for Print. Need to print an image graphic from the Web? Here's how to reduce the JPG artifacts in your original.
Images: Resize, then Import. With image-intensive projects, you should always resize images before importing them into your layouts.
16-Bit Images: Better than JPGs. We opened an image as both 8-and 16-bit. Compare the two after a few adjustments and you'll see why.
l
l
New Thoughts on RGB and CMYK. To convert to CMYK or not convert.With new technologies come new options.
GRACol and G7: Standardizing Colour Appearance. Standardizing colour across your workflow is easier than you think!
Digital Photography... Take Your Best Shot. Tips for taking great digital photographs!

Links and Downloads
l
Ekstein Named PIA Chairman. Printing Industries of America named Jeff Ekstein its 2014 chairman.

List Tools
l
Gender Finder. Our Gender Finder tool evaluates the first name column of your list and appends the likely gender for each contact.
Sample-Size Calculator. Use our Sample-Size Calculator to determine the minimum list size for various testing scenarios.

Marketing
l
Disruption for Positive Change. Companies passionately talk about how they need disruptors on their team, and encourage others to challenge how things are done.
Experiential Marketing and the Role of Direct Mail. Experiential marketing is a strategy to engage consumers and invites and encourages them to become a participant in a brand.
Mapping the Customer Journey. You do not use your most expensive tools at the beginning of the customer journey.
l
l
Building Your Strategy for Effective Sales. Matt Sharrer wants his clients to do a little soul searching. He asks tough questions about executing the right strategies.
B2B Survey: 64% rely on direct mail. B2B respondents listed direct mail as a critical component of their marketing mix.
Often-Overlooked Rules of Grammar. Review the finer points of grammar, the little things that can make all the difference, to see if your writing complies.
l
l
Kindra Hall: Great Ideas on Storytelling. A storytelling expert, with a huge dose of passion, she advocates a process to construct your unique story.
Can You Read This? New Font Mimics Difficulty for Dyslexics. Dan Britton, a graphic designer and dyslexic, has designed a font that helps non-dyslexics see what it's like.
Copy: Penny Pinchers vs. Spendthrifts. How you should change your approach to copy for both spendthrifts and penny pinchers.
l
l
Six Tips to Writing Better Copy. Make your headlines and paragraphs more effective by following these six easy copywriting tips.
How loyal are your customers? Let's be honest: you have fans of what you do, but are they really going to recommend you to other people?
A Recipe to Scale. Scaling a business is not about growth. It is about magnifying your business and stretching it beyond the comforts of your current structure.
l
l
Modelling. How to build a brand that is predicated on trust.
Romancing Your Brand. Social change agent Tim Leberecht on why romance still matters today.
The Seven Deadly Sins of Marketing. In this technologically driven world, we decided to look at the seven deadliest sins marketers are making today.
l
l
1:1 Marketing and Variable Data Printing. This article delves into the concepts driving one-to-marketing and digital printing, touching on databases.
Google Chart Generation Tools. It is easy to create amazing charts with the charting tools at google.com.
Marketing 2020: The Future of Branding. The marketing department of the future will likely be quite different and require updated skills, revised roles and a new contemporary culture.
l
l
How To Write Headlines That Surprise The Brain. Research shows how substituting a word in a familiar expression causes the brain of a reader to snap to attention.
Two Great Infographics to Evaluate Your Website. Check out these two infographics to help you evaluate your website's elements and review key stats.
Re-branding: How and why to reshape your image. Why did Hilton Hotels need to rebrand, how did they do it and what are the results?
l
l
Content Strategy: Quality vs. Quantity? Today, one of the most meaningful things we can do for our business is build up a network of smart and important individuals.
Ink Under Your Fingernails. The epic demise of the print industry has been the source of much debate and has garnered merit with arguments ventured on either side.
9 Tips to Creating Content for Boring Industries. Even if you are in an industry that some might not find exciting, you can still create thoughtful, engaging content your target audience will read.
l
l
Infographic: Connecting with Millennials. Is your content successfully reaching millennials? Compare your strategies to these surefire tips and get more shares from your content.
Above The Noise: The Burberry Story. In the midst of the recession, Burberry had a record year. Here's how.
The Discipline of Story-Telling. Telling stories is not simply about grabbing a piece of content and distributing it to your followers.
l
l
Creating Great Buttons: Cues from 10 Great Websites. See the button styles and colours of ten great websites, with four expert tips from a renowned designer.
Marketing: Art, Science or Artful Science? If you are an artist, learn science. If you are a scientist, cultivate art.
The Model Business. The art of (re) establishing your business model is about changing the rules and adapting to the harsh (or antiquated) realities of doing business today. So, how’s your strategy going?
l
l
Cause Marketing: Join the Movement. The images of Nepal made everybody stand up and take notice. From Twitter, to Facebook, to the business down the street, everybody stood up to do their part.
How thought leadership can build market share. During a 1968 computer conference, Douglas Engelbart astounded attendees with how he was able to control everything on the screen with the touch of a mouse!
Why Marketing Automation Works. Marketing automation can play a key role in helping to create harmony in that never-ending battle between sales and marketing.
l
l
Shift Happens. One idea that may never need to be retired comes from the iconic thinking of Dale Carnegie. Way ahead of his time, why are his theories on the importance of a market based focus more relevant than ever?
Second City: 8 Ways to Business Success Using Improv. Tom Yorton, CEO of Second City Communications (SCC), shares 8 ways improvisational techniques help businesses be more successful.
Change: A Catalyst for Transformation. How to transform a business from market-driven to market-driving.
l
l
The Stuff That Matters. Why the art of relationship building will be more vital to marketers than the science of big data.
The Final Stretch. Push on to victory with this simple fourth-quarter checklist.
Sponsored Content Trends. Sponsored content is emerging as the newest form of scalable online advertising.
l
l
Sixth Sense. Identifying and cultivating the intangible trait that leads to marketing success
B2B Sales: Time for a Mind Shift. Fine-tuning the marketing mix to focus more on solution selling.
Challenging Traditions. Find out why traditional relationship builders perform the worst, while those who challenge their clients have the greatest success.
l
l
Rubbernecking. Use your brand to make an impactful first impression with potential customers.
Tell Your Story. Content marketing is the latest marketing trend gaining popularity.
Humble Beginnings. In his book, "David and Goliath," Malcolm Gladwell highlights a story about how difficult it is raising a kid in a wealthy environment. What are the morals and business lessons to be learned?
l
l
Go Deep with Cross Media Marketing. Find out how established brands like the NHL are successfully breaking through the clutter, and why it's time to say "goodbye to spray and pray marketing".
Microbranding. How brewers are using a local flavour with their branding strategies.
Facebook Plans Mobile Ad Network. Facebook is taking a page from Google as it targets the red-hot mobile advertising space.
l
l
Take the CASL Quiz. 10 question quiz on important details of the Canadian Anti-Spam Law.
Fantastic SEO Infographic. Brafton infographic shows how content is the future of SEO.
Data Mining for the Rest of Us. How small businesses can use simple data collection methods to gain insight into their opportunities, design promotions, and ultimately sell more.
l
l
SMS/Mobile Best Practices. Considering a mobile campaign? Follow these six SMS best practices to avoid the dreaded STOP.
SEO: Important Google Keyword Changes. New Google policies make it harder to find the keywords you need to optimize for search engines.
CASL: Anti-Spam Update. Regulations for Canada's anti-spam law were completed Dec. 18, 2013 and go into effect July 1, 2014.
l
l
How to Optimize Your Landing Pages. Customized landing pages can improve campaign results up to a 70%.
Determining Your Pricing. Some considerations to keep in mind when determining your pricing.
The Psychology of Social Timing. Use a little psychology to determine the best time of the day to send your email campaigns!
l
l
Free, ALL CAPS now OK for Email. Return Path sees no negative impact of using in email, but it may make you feel a bit queasy.
10 Ways to Fill Your Story Pipeline. Trying to come up with story ideas for your newsletter or blog? Here are ten ways to jumpstart your effort.
Response Rates and Gender. Does your marketing subtly appeal to one gender more than the other? What can you do about it?
l
l
Ultimate Guide to Text Abbreviations. It may be mind-boggling but we easily compiled more than 1,600 abbreviations and acronyms used in texting.
The ROI Case for Gender Marketing. Here is a sample ROI that demonstrates the potential impact that gender versioning might have on your direct response rates.
Survey Results: Sneak Preview. We recently surveyed our clients. Get insight into content, social sites and Willow right here.
l
l
Comprehensive Guide to Surveys. Learn the fundamentals of creating, deploying and optimizing customer surveys.
List Rental: Great for Print, but not Email. List rental has been a standard practice in the direct mail industry for years. Email marketing, not so much.
Comprehensive Marketing Testing Primer. This mini-whitepaper provides a primer on testing strategies, concepts and options.
l
l
CASL/Spam: Action List for Business. Highlights of the new Canadian Anti-Spam legislation which is expected to come into force mid 2013, and what it means to your business.
Return-On-Investment (ROI). Some thoughts on creating and communicating an effective ROI message.
Holiday Marketing. What's your marketing plan for the holidays? Here are some great ideas to consider.
l
l
Situation Analysis. You can use a 5C framework to evaluate your marketing situation. Learn more.
Why Print? The catalyst for this story is a fantastic brochure produced by The Print Council simply titled Why Print?
Crafting Your Unique Selling Proposition. While others may sell products or services that compete with yours, chances are pretty good there is something or some combination of things.

Offset Printing and Coatings
l
Varnish, Coatings and Other Effects. Want to know more about varnish? This tutorial says it all!
Rich Black Ink. Make your black backgrounds deeper and richer by adding some colour to the 100% black ink.
Heavy Coverage... 10 Job-Saving Tips. 10 tips to keep in mind when your print job has heavy ink coverage.
l
l
Guide to Rich Black. Rich black uses process inks to make your blacks seem richer and more opaque.
Product Focus: UV Coating. Did you know UV coating looks great and can protect your print jobs from automation damage and even normal wear?

Paper
l
Scientific American: Brains Prefer Reading Paper. SA cites 200+ studies showing human brains prefer reading text on paper rather than screens.
Video: Two Sides - Busting more Myths about Print and Paper. Two Sides North America has a great video busting the myth that print may not be environmentally friendly.
New Research: Milennials Prefer to Learn with Print. Research shows reading comprehension is much lower with digital text compared to print.
l
l
Video: How Paper Is Made. Choose from both an article and a video on the process of manufacturing paper from start to finish.
The Ultimate Paper Guide. Look no further if you need a tutorial...
Paper Thickness. How thick is a given weight of paper? It all depends on the type of paper it is. Confused? Read this and you won't be.
l
l
When Do You Need a Paper Merchant? If you require assistance frequently with exotic stocks or paper research issues, we can introduce you to a specialist known as a paper merchant.
Paper Glossary. Here's the key to keeping up when inundated with paper jargon. This one's a keeper!
The Right Paper. Ever wonder which stock you should specify for which type of project? Wonder no more; they are all listed here!
l
l
Understanding Paper Brightness. Brightness not only determines how vibrant an image is but also determines a paper's colour cast. Explained.

Post-Press and Bindery
l
Product Focus: Loop Stitching. Loop stitching is a great bindery option for brochures or catalogs that need to be included in a three-ring binder. They lie flat while opened, unlike materials that rely on drilled holes.
Folding: Common Terms and Diagrams. Wouldn't know a French fold if you were engulfed in one? Read this and you'll never be flat on folding.
Ultimate Folding Guide. We lay out typical folding options and their relative advantages!

Production Tools
l
Folding Panel Size Calculator. Use this calculator to determine how much you need to adjust the panels for a variety of fold types.

QR Codes and Augmented Reality
l
Quick QR Code Generator. Just type in a web URL and in a few moments you will have its QR code, generated in four standard sizes.
5 Great Videos Explain Augmented Reality. Five videos chosen to demonstrate augmented reality, the process of superimposing digital content onto real-world items.
QR Code Experiments. How much contrast does a QR code need? How much of it can be obscured?
l
l
Moving Beyond Static QR Codes. Drill down into your marketing ROI with the details derived from 1:1 QR codes!
Getting Started with QR Codes. QR codes explained and suggested actions to take to get QR savvy.
Basics of QR Codes. What is a QR code? How are they being used? Who invented it?
l
l
Ten Reasons to Include a QR Code. Read 10 great reasons why you should consider integrating a QR code into your next print campaign.
Updating Your Print for QR Codes. We discuss four areas of your print footprint that need to be updated in the age of QR codes and smart phones.
QR Code Testing Results. We had over 100 readers who volunteered their time to test modified QR codes. You will be surprised by the results!

Social Sites and Email
l
Disruptive Change is in the Air. Disruptive changes to business models will have a profound impact on the employment landscape.
Best Day and Time to Send Emails? The research is in on the best days and times of days to send your emails.
Tweet These! Every story is now tweetable.
l
l
The Death of the Life Cycle. The life cycle of smartphones underscores an important trend to marketers.
Sidekick Revolutionizes Email for Salespeople. Sidekick, a free email plugin, allows you to view the open and click history of every email you send.
Infographic: Twitter Tips. This infographic from Fusework Studios shows how you can get the most from Twitter.
l
l
Out of Sync. Should we be afraid that more intimate forms of communications will just drift away?
16 Social Sites You May Not Know Of. These sites may not be Facebook, but do have 90 million users each and great niches, like the cloud service with 10 TB of free storage!
Spam Moves to Facebook and other Social Media. Spam is no longer limited to email: It has quickly migrated to social media.
l
l
Ensuring Email Deliverability. You spend a lot of time creating your email marketing campaigns. Make sure they get delivered.
Getting Deeper Into LinkedIn. Get more from the business social leader, used by 275 million worldwide.
Free Email Code Checker. HTML that is correctly coded for email has both universal and client-specific limitations that do not apply to normal web pages. Use our Email Code Checker finds potential problems. Always Free!

USPS
l
Taking Advantage of the NCOA Database. The NCOA database helps you ensure your mail gets to its recipient, improving deliverabiity and getting the most from your marketing.
Damaged Direct Mail. PIA recently made a set of recommendations to minimize automation damage as your direct mail piece is processed by the Post Office. These recommendations will help you minimize automation damage.

Work and Play
l
Lessons Learned from a Young Bassoonist. Why would a gifted musician choose such an obscure instrument?
An Inspirational Steve Jobs. We found this video of Steve Jobs from when he spoke in 2005 at Stanford University's commencement.
Video: Google Celebrates ADA 25th Anniversary. Google produced this awesome four-minute ADA video. It's amazing!
l
l
The Time It Takes. How long does it take to...
What Resolutions Are You Making for 2016? Make it a point to know your clients in a deeper way this year — it will go a long way.
8 Jokes for the Holiday Season. A good joke can come in handy this time of year. Here are eight bad ones.
l
l
Changing Culture: The New Workplace. Many traditional ideas on how to get things done have lost merit, and a new type of work culture has emerged.
How a Printing Error Gave Us a Green Incredible Hulk. Stan Lee, the creator of the Incredible Hulk, originally envisioned a grey-skinned hulk. Lucky for him, it printed green.
What 9 Iconic Websites Used to Look Like. Check out how these web behemoths went from amateur to slick in a span of just ten to 20 years!
l
l
3 Straight Double-Yolk Eggs: What Is the Chance of That? Calculating the odds of an unlikely occurrence is trickier than you think.
Make It Work: Keys to Win-Win Outsourcing. 63 percent of all businesses in North America outsource one or more processes to a third party.
Time to Spring-Clean Your Client List? Sellers must act transparently and buyers must simultaneously act with respect.
l
l
Lessons in Success from Non-profits. What makes non-profits tick? The ABCs are Altruism, Bonds and Chronicles.
Are you an ideaphobic? Companies must incubate new ideas and allow the creative process to permeate throughout their organizations.
Videos: 11 Mind-Bending Optical Illusions. Just as #thedress opened many eyes, these 11 classic visual traps from MIT will blow your mind.
l
l
Building a Community. Community building is a topic businesses are rallying around these days.
Video: Very Funny Ikea Catalog TV Commercial. This Ikea television ad highlights the user-friendliness of its print catalog, spoofing a MacBook campaign.
99 Ways to Win an Argument. In a perfect world, best ideas win. In the real world, recognize these logical fallacies.
l
l
The Relevance of Play. It is not just kids who need play to develop and grow creatively. Discover why being playful is a mindset that great marketers must embrace.
Worth Talking About. How the Ritz turned a lost stuffed animal into a loyal customer.
Quirky, Cool and Awesome Web Sites. Off-the-beaten-trail sites you will like: wacky, wallpapered, and wonka-ish.
l
l
Guide to Google Advanced Search. This is one of the easiest-to-follow guides on Google searches you will ever find. Case study based, live links to each example.
The Eggcorn Is Born. An eggcorn is an unintended pun of sorts. A term only recently coined, it's taken on a life of its own.
A Tale of a Cat Who Killed My Mac. When the cat recently wrecked the Mac, we learned some lessons the hard way that all laptop users should heed.
l

Author: Patrick White © 2016